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Email
is Powerful! Xianzai offers sponsorship
opportunities within all of our
info-specific newsletters. Email
newsletter advertising was Xianzai's
first service offered in 1997,
and it's still an important channel
for advertisers to hit their audience.
Email
newsletters are the electronic
equivalent of the daily, weekly,
and monthly magazines you might
receive at home or in the office.
Advertising
and Sponsorship opportunities exist
on both the newsletters Xianzai produces
as well as many newsletters in our
affiliate network. Some of our newsletters
have as few as 2,000
subscribers while others have in excess
of 85,000. Regardless of your product
and service's target, we're sure to
have an ezine that can target the
large Chinese-speaking population
in both China and abroad.
What's
the difference between Newsletter
Ads and Channel Email Ads?
Both Newsletters and Channel
emails are permission-based. This
means that a profiled group of
subscribers have specifically
requested to receive the materials.
A channel email is sent to a user
at random--as much as once a day
or as little as once every 6 weeks--depending
on the time clients wish to place
their content. A channel email
only carries an exclusive advertising
message. A newsletter is always
sent at a scheduled time--once
a day or once a week--and carries
entertaining or instructional
content along with an advertising
message.
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