Xianzai Ltd. is China's leader in 100% opt-in profiled permission-based email marketing.

Xianzai has sent email messages on behalf of over 800 direct marketing clients around the world, ranging from large hotel chains, advertising companies, Internet firms, and airline companies to small consulting companies and retailers selling items in China and abroad. Xianzai's clients conduct email campaigns to targeted consumers in its database--a goldmine of profiled channel email subscribers.

Why Channel Emails? Unfortunately, a traditional print media campaign usually fails to make the reader act immediately on a purchase. Traditional marketing tends to only bring people to sites long enough for them to find some offline source of contact information.

Unlike companies that spam Internet users with unsolicited junk mail, Xianzai.com sends email only to people who have come to its site and its partner sites and specifically asked to receive commercial announcements about topics of interest. Those users can also very easily choose to leave the list if they feel no interest or were subscribed in error.

What exactly is a Channel Email? Sending your exclusive message to a group of excited users interested in your product can bring a high return on investment. Channel emails are permission-based, which means that users have specifically requested to receive information about things relevant to your company's ad campaign messages and products. A channel email is a short message in text or graphic format that explains your service to users and then excites them to try your product.

What does an Opt-in look like? Channel emails can look like anything you want them to look like and they can say whatever you want them to say. Some companies have had great reactions to very simple text messages, while others prefer more graphically-intense presentation. Click on our clients below to see some of the messages they have sent out!

Email Tracking: find out how many subscribers received your announcement, and track who opened and looked at your email.
Response Tracking: also track who clicked on certain parts of your email advertisement so you can create tiered campaigns to target these users in even greater detail!
Demographic Monitoring: gain a wealth of information from our optin goldmine by targeting Chinese individuals in China and abroad. Xianzai also maintains the largest optin database of English-language (non-Chinese) users interested in life in and around China.
Highly configurable: you can define exactly who the "From:" and "Reply-To:" are for every message.
Mail merge: insert the member's name and/or email address into the text of the message. i.e. Dear Warren Buffett
HTML Mailings: Xianzai not only will support your HTML mailings, but also makes them very easy to send.
Auditing: every mail transaction is fully logged. You can obtain positive confirmation of mail delivery (or failure) as well as the time delivered, number of retries, or error message obtained for a given email address.

TGI Fridays restaurant and many other establishments jointly run a special December holiday issue.

Gloria Plaza Hotels are a chain of 5-star hotels in Asia.